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Lesson#4

Determine and Target Audience

• Target your audience by identifying:

audience type, characteristics and level

of expertise.

• Determine your audience's needs by

assessing their expertise and their

purpose in reading the document.

• Determine Document Density

• People read technical documents for

different reasons, and readers have

varying levels of technical expertise.

• To be effective, technical writing must

target its audience or audiences.

Target your audience by identifying your:

audience type and level of expertise

your audience purpose in using the

document,

and your audience attitude towards

both you and the content of your

document

• Writing for Experts:

• Distinguish between two types of experts:

– general experts and

– specific experts.

• Both kinds are readers with extensive

technical knowledge of the document's

subject matter.

Purposes in Using Document:

Experts read technical and scientific

documents for a variety of purposes:

To maintain and expand their own

general expertise

To obtain specific answers to their

own research and writing

To evaluate a document's technical or

scientific content

Writing for Experts:

Distinguish between two types of experts:

general experts and

specific experts.

Both kinds are readers with extensive

technical knowledge of the document's

subject matter.

Strategies for Writing to Technicians:

Keep introductions and background

information brief.

Make information accessible

(explained in next slide)

Provide short definitions or

explanations of any unfamiliar terms,

tools, devices, or procedures.

Purposes in Using Document:

Managers read technical and scientific

documents for a variety of purposes:

to aid in making decisions

to assess current situations

to maintain their general level of

expertise

to evaluate projects and employees

In general, managers read for the bottom

line, a concise summary of the present

situation and specific recommendations for

action.

Audience Use of Document:

Readers of technical and scientific writing,

whatever their level of expertise, read a

document for three general purposes:

to acquire information

to help make decisions

to learn how to do something

On the other hand, if the audience does not

know you or does not consider you an

expert, or if the reader has had past

negative experience with you or your

organization, the document should include

extensive explanations of your conclusions

and recommendations to create trust and

establish credibility.

In this lecture you learnt to

• Target your audience by identifying

audience type, characteristics and level

of expertise.

• Determine your audience's needs by

assessing their expertise and their

purpose in reading the document.

• Determine Document Density

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