• Reader-Centered Writing
In this lecture you will learn
• Writing your resumes
– Defining your objectives
– Planning
– Drafting
– Evaluating
–Revising
In this lecture you will learn
• Writing your letter of application:
– Defining your objectives
– Planning
– Drafting
– Evaluating
–Revising
Writing your Resume:
• Defining your objectives
– The first activity of writing, defining
objectives, is especially important whether
you are writing a letter or a job application
letter.
– When defining your objectives, you tell
what you want your communication to do.
– Thus your objectives form the basis of all
your other work at writing.
Continued…
• To take the reader centered approach,:
you need to look at three things
– The final result you desire
– The people who will read your
communication
– The specific way you want your
communication to affect the people as they
read your communication
Continued…
• To take the reader centered approach,:
you need to look at three things
– The final result you desire
– The people who will read your
communication
– The specific way you want your
communication to affect the people as they
read your communication
Continued…
• In the first stage, employers try to attract:
applications from as many qualified
people as possible.
• At this stage of recruiting, resumes are
usually read by people who work in
personal office.
Continued…
• To help understand the first stage you may:
find it helpful to draw an imaginary portrait of
one of them.
• Imagine a man who sat down to read a stack
of 25-50 new applications that arrived in
today’s mail.
• He doesn’t have time to read through all the
applications so he sorts quickly those
applications which merit additional
consideration.
Continued…
• He quickly finds reasons to disqualify
most applicants.
• Only occasionally does he read a full
resume.
• As you write your resume you must
keep in mind that it must quickly attract
and hold that man’s attention.
Continued…
• In the second stage of recruiting,:
employers carefully scrutinize the
qualifications of the most promising
applicants.
• Often this involves the visit of the
candidates to the employer’s work
place.
• The second stage reader of your
resume include managers of the
department you have to work for.
Continued…
• To represent your reader you can:
imagine the head of department at this
stage.
• This person is shorthanded and wants
rapidly to fill one or more openings.
• When she gets the resumes, she knows
precisely what qualifications she seeks.
Continued…
• Of course, some job searches vary from:
two-stage recruiting procedure as
described above.
• If you interview at a campus placement
center, you will probably hand in your
resume to the company recruiters at the
same time you meet them.
Deciding how want your resumes to affect your readers
• After you have identified the readers,
you should determine how you resume
will affect them in the job that you are
seeking.
• More precisely you should define how
your resume is to affect your readers
while they read it.
Continued…
• To determine that, you can think about two things
– The way you want your communication to
alter your reader’s attitude.
– The task you want to help your readers
perform while they read.
Altering your Audience’s
Attitudes
• First determine how your audience feels
before reading what you are writing, and
then decide how you want them to feel
after they have read it.
• However your reader’s attitude before
they read anything is neutral towards
you.
Continued…
• Once you have described your reader’s
present and desired attitudes, try to find
out things about your reader that will
help you plan a strategy for persuading
them to change their attitudes the way
you specified.
• To begin, find out what will appeal to
your audience.
Altering your employer’s attitudes:
• As common sense will tell you, your
employers will want to hire people who
are
– Capable – applicants must be able to
perform the tasks assigned to them
– Responsible – applicants must be
trustworthy enough to benefit the
organization.
– Pleasant – Applicants must be able to
interact compatibly with other employees
th j b
Continued…
• Of course these qualifications are stated only generally.
• The reader of your resume will look for
specific terms.
• Instead of asking “Is this applicant
capable?” he will ask “Can this person
program in Java” etc.
Helping your readers perform their tasks
• Different kinds of communication
invlove different tasks.
• When you know what those tasks are,
you can write your communications in a
way that will help your readers perform
them easily.
Continued…
• When reading your resume, your
reader’s primary task is to get the
answers to the following questions
– What exactly does the person want to do?
– What kind of education does the person
have for the job?
– What experience does the person have in
this or a similar job?
Continued…
– What other activities has the person
engaged in that have helped him prepare
for the job?
– How can I get more information about the
person’s qualifications?
Knowing that your readers will be looking for
the answers to these questions tells you a
great deal about what to include in your
resume.
Planning:
• When you plan you decide what to say
and how to organize your material.
• In addition you should find any relevant
expectations your readers have about
your communication.
• Those expectations may limit the
choices you make concerning content
and organization.
Deciding what to say
• Your definition of résumé's purpose
provides you with direct help in
determining what to say.
• In addition your resume is a persuasive
argument whose purpose is convince
your readers to hire you.
• The persuasive argument has two
elements; a claim and evidence to
support your claim.
Continued…
• Your definition in of your objectives tells
you what the implicit claim of your
resume should be.
• That is, you are the kind of capable,
responsible and pleasant person that
employers want to hire.
Continued…
• Furthermore, your objectives can help
you identify the specific facts you can
mention as evidence to support the
claim about yourself.
• Your objectives do that by alerting you
to the kind of questions your readers will
be asking about your resume.
Organizing your material
• When planning a communication, you
need to decide not only what you will
say but also how you will organize your
material.
• For example your definition of resume
objectives requires you emphasize the
points as major evidence that you are
qualified for the job you seek.
Continued…
• More than one organizational pattern
can be used to achieve those
objectives.
• Most resumes are organized around
applicant’s experience.
• Thus you can categorize them under
educational experiences, work
experiences, and so on.
Continued…
• However some individuals choose to
organize a substantial part of their
resume around their accomplishments
and abilities.
• Such a resume is called a
functional
Resume because it
emphasizes the
functions and tasks the applicant can
perform.
Continued…
• Whichever organizational pattern you
choose, you must still decide the order
you will present your resume.
• If you think about your readers in the act
of reading your resume, you will see
that you have to make your name and
professional achievements prominent.
Continued…
• If you are writing a conventional resume
you can provide the desired prominence
by placing the name and professional
objectives at the top.
• If you are designing a non-conventional
resume you may place your name along
the bottom or side.
Continued…
• After stating your professional objective,
you should organize your remaining
material by following one of the most
basic strategies for writing at work; put
the most important information first.
• This will ensure that your hurried
readers come to the most important
information quickly.
– 18DoneFinding out What’s expected
Continued…
• For example people in conservative
fields take a similar conservative
approach to resumes.
• To them resume should be typed in a
white, buff or gray paper with the
applicant’s name and address at the
top.
Continued…
• Keep in mind, the conventions in your
fields may be different and you may
have to do some investigating to learn
whether or not that is the case.
Drafting:
• When you draft, you transform your
plans – your notes, outlines, and ideas
– into a communication.
• For your resumes that you create at
work, you must not only draft a prose
but also draft the design the visual
appearance of your message.
Drafting the Prose:
• While you draft the prose of your
resume, keep in mind your imaginary
portraits of your readers.
• Remember that your purpose is to
enable those people to locate the
answers to their questions relating you.
Continued…
• The feeling by personnel manager may
surprise you
– “After all, once I present my qualifications,
shouldn’t an employer be able to match me
to an appropriate opening?”
– The answer to that question lies in your
imaginary portrait of your reader.
Continued…
• What should your professional
objectives look like?
• By convention, such statements are one
or two sentences long and are usually
general enough that the write could
send them, without alteration to many
prospect employers.
Continued…
• If you follow the convention for example
you would not say
– “I want to work in the process control
department of Adam Jee cloth
manufacturing unit.”
• Instead you would make a more general
statement like
– “I want to work in the process control of a
mid-sized cloth manufacturing unit.”
Continued…
• This does not mean, however, that you
need to develop a single professional
objective that you can send to all
employers you might contact.
Professional Objectives:
• When you state your professional objective,
you answer your reader’s questions ‘what
exactly do you want to do?’; your answer can
be extremely important to the resume.
• In contrast people in other fields such
as advertising are accustomed to
seeing highly unconventional resumes,
perhaps printed on pink paper.
• In a survey, personnel officers of 500 largest
corporations of United States reported that
th t i bl th fi d ith th
Continued…
• Consequently, the challenge you face
when writing your professional objective
is to be neither too general nor too
specific.
• You have struck the proper balance if
you could send the same resume to
several companies and if your readers
can see that you want to work in a
particular kind of organization.
Education:
• When describing your education you
provide evidence that you are capable
of performing the job you applied for.
• The basic evidence is your college
degree, so you should name the college
and your degree and the date of
graduation.
Remember:
• If your grades are good, mention them
• If you have earned any
honors mention them.
• If you have any specialized
experience, such as a co-cp assignment
or internship, describe it.
Example:
• By looking at Ramon and Sharon’s
resumes you can how three very
different people have elaborated on the
way their education qualify them for the
jobs they want.
• Ramon for example describes his
honors in a separate section, thereby
making them more prominent than they
would have been under the simple
heading of ‘Education’
Ordering your jobs:
• When deciding on the order in which to
present your jobs, remember that you
want to enable your busy readers to see
your most impressive qualification.
• Most people can achieve that objective
by stating their jobs in the reverse
chronological order because their most
recent job is also their most impressive.
In this lecture you learnt:
• Writing your resumes
– Defining your objectives
– Planning
– Drafting
– Evaluating
– Reviding
In this lecture you will learnt:
• Writing your letter of application
– Defining your objectives
– Planning
– Drafting
– Evaluating
–Revising
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