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Introduction to Mass Communication

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Lesson#43

MASS MEDIA IN PRESENT AGE

MASS MEDIA IN PRESENT AGE

Books
Newspapers
Magazines
Radio
Film
Television
Internet
All organs are surviving, no one wiped out, everyone has a role and its own audience/readers/users.
Common man is getting an overall impact of all of these.

Books – still a charm

􀂃 Fiction
􀂃 Science
􀂃 Poetry
􀂃 Children / women
􀂃 Travelogue
􀂃 Albums / stamp collections
􀂃 Text books
􀂃 Politics
􀂃 Economics
􀂃 Medicine
􀂃 History
􀂃 Dictionaries
􀂃 E-books
In descending order of number of new titles per year, as of 1996.
1. United Kingdom (1996) 107,263, (2005) 206,000
2. China (1994) 100,951 (close second)
3. United States (1996) 68,175, (2005) 172,000
4. Germany (1996) 71,515
5. Japan (1996) 56,221
6. Spain (1996) 46,330
7. Russian Federation (1996) 36,237
8. Italy (1996) 35,236
9. France (1995) 34,766
10. Netherlands (1993) 34,067 [

Magazine
Types of magazines:

o journals
o Architecture magazines
o Art magazines
o Business magazines
o Car magazines
o Children's magazines
o Computer magazines
o Health and fitness magazines
o History magazines
o Home and furniture magazines
o Humor magazines
146
o Inspirational magazines
o Literacy
o Literary magazines
o Luxury magazines
o Men's magazines
o Music magazines
o News magazines
o Online magazines
o Pet magazines
o Politics magazines
o Pornographic magazines
o Pulp magazines
o Railroad magazines
o Regional magazines
o Religion magazines
o Satirical magazines
o Sport magazines
o Science magazines and scientific journals
o Teen magazines
o Wildlife magazines
o Women's magazines

Radio

More demographic, specific, weather, trains, flights services more, entertaining, talk style more
attractive, interactive – telephone calls, free on mobile phones, FM popular on the increase, also on internet.

TV

Flat screen, LDCs, Plazma,digital, IPT, channels increasing. People get a media mix, influenced by
every category according to age, education etc. All mass com organs intact only fluctuation none died.

Mass media – overall impact on people

Having an over all impact on politics, democracy, people’s rights, economics, culture, globalization,
conflict resolving, bringing people closer.

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