45 Lessons

International Marketing
L# TOPIC
1OVERVIEW OF INTERNATIONAL MARKETING
2INETRNATIONAL MARKETING PROCESS
3International Marketing Orientation of Firms
4Five steps of the international marketing process
5ENGAGING IN INETRNATIONAL MARKETS
6Classical Country Based Theories
7Modern Firm Based Theories
8INTERNATIONAL MARKETING INFORMATION REQUIREMENTS
9INTERNATIONAL MARKETING INFORMATION REQUIREMENTS-1
10Political Environments
11Legal Environments
12Dispute resolution and Exchange Rate Environments
13ROLE OF GOVERNMENTS IN INTERNATIONAL MARKETS
14INTERNATIONAL CULTURAL AND SOCIAL ENVIRONMENTS
15Causes of cultural differences and change
16DETERMINING EXPORT POTENTIAL IN INTERNATIONAL MARKETS
17DETERMINING EXPORT POTENTIAL IN INTERNATIONAL MARKETS-1
18INTERNATIONAL MARKETING RESEARCH PROCESS
19Secondary Data Collection
20Primary Data Collection
21Analysis Interpretation and Report Presentation
22Exporting
23Licensing
24Franchising
25Countertrade Specialized Modes and Direct Investment
L# TOPIC
26Factors Influencing FDI
27Managing Joint Ventures
28Entry Strategies
29INTERNATIONAL STRATEGIC ALLIANCES
30INTERNATIONAL CONSUMER MARKETS
31INTERNATIONAL BUSINESS MARKETS
32INTERNATIONAL TARGET MARKETING
33INTERNATIONAL MARKET SEGMENTATION
34Segmenting International Markets
35Basis for Country Segmentation
36International Market Targeting
37Product and Branding Decisions
38Product Planning
39International Product Strategies
40Packaging Labeling and Warranties
41INTRODUCING NEW PRODUCTS IN INTERNATIONAL MARKETS
42PRICING IN INTERNATIONAL MARKETS
43ITERNATIONAL MARKETING CHANNELS
44PROMOTING IN INTERNATIONAL MARKETS
45REVISION
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